As a coach, you know that following up with potential clients is an essential part of building your business. However, it can be challenging to follow up without feeling salesy. In this post, we’ll discuss three ways to follow up with potential clients without feeling pushy or uncomfortable.

1. Acknowledge their timeline One of the best ways to follow up with potential clients without feeling salesy is to acknowledge their timeline. For example, if a potential client mentioned that they have a set timeframe for getting a particular problem sorted, follow up with a message like: “Hey (Name), you mentioned you have a set timeframe around getting (problem) sorted. How are things looking to move ahead?” This approach shows that you’re interested in helping them achieve their goals, and you’re respectful of their time.
2. Suggest another call If you’ve already had a meeting with a potential client, but you didn’t close the deal, don’t be afraid to suggest another call. For example, you could say: “Hey (name), we covered a lot in our last meeting. Shall we jump on another call to go through things again?” This approach shows that you’re invested in helping them and you want to ensure that all their questions are answered.
3. Be understanding, sometimes, potential clients may go quiet, and it’s easy to assume that they’re not interested. However, it’s essential to be understanding and give them the benefit of the doubt. For example, you could say: “Hey (name), if you’re like me, life gets in the way at times. When is a good time for us to reconnect?” This approach shows that you understand that life can get busy, and you’re willing to work around their schedule.

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