It seems like everyone and their mother (and grandmother!) has a website these days.  That’s why it’s important to be able to build a quality website to help promote your business and sell your products.  Here are ten quick tips to help even a novice build a quality site.

 

1.  Know your audience.  If you watch the latest hot cartoon and then watch reruns of shows from the 60s, you’re probably going to see not only commercials for different products, but they’re going to be totally different styles.  In the same way, a website whose audience is older shouldn’t have things that will appeal to teens or a younger generation. Knowing your audience is the first step to meeting their needs.

 

2.  Keep it simple.  Simple websites are not only easier to navigate, they also load faster so your customers don’t get frustrated waiting to find what they’re looking for.

 

3.  Ask for feedback.  Always have a way for your users to send you feedback.  This will help you make changes your customers want to keep them coming back, and even recommend you to their friends.  You can put feedback boxes or questions on different pages, or you can add a message board with a feedback section.

 

4.  Don’t branch out too much.  It’s best to focus your website on one area or product.  If you offer several different products or types of products, you need to have several websites to promote them so visitors aren’t bombarded with things they don’t want.

 

5.  Be consistent.  Make each page the same format, font, color, etc to keep visitors from getting confused at where to find what they’re looking for.

 

6.  Be readable.  Not only do you need a font that’s readable and colors that don’t hurt the eyes, but it’s also extremely beneficial to have correct spelling and grammar.  Customers aren’t likely to stick around if they think you’re lazy or don’t know what you’re talking about.

 

7.  Add RSS feed.  Many people keep themselves updated by using RSS feeds instead of checking websites constantly.  By adding a RSS feed, you can not only catch these users, you can also tailor feeds specifically for their interests.

 

8.  Keep it current.  Besides the danger of having out-of-date information, pages that are updated more often get visited more often, and give you a better chance of keeping more customers.

 

9.  Make things easy to find.  Everyone wants things fast, and adding a search box or an easy site map will help them find what they’re looking for quickly and easily.

 

10.  Have fun.  Ultimately, if you do everything right, but your site is just like every other well-made site, you still may not be able to make money off it.  Your site needs to have something unique that reflects who you are and what you can provide.

 

Do you need all these but you don’t have the time to do it yourself? VISIT THIS SITE HERE!

Imagine a library with billions of books. To efficiently access the vast information stored there, you will need a good librarian. This is the most popular library in the world so the librarian needs to read all books as well as assisting millions of visitors at a time, all day every day. This role is filled by your search engine.

 

In this blog post, I will continue with the librarian metaphor but to clarify, the library is the internet, search engines are the librarians and you are the author of your book, your website. Even though Social Media, promotions and more, can generate visitors to your site, nothing compares to search engines. Search Engines like Google, Bing, and Yahoo, is the primary way users navigate the internet. This is true no matter if you provide products, services or just information. So why do these librarians pick your book over a thousand books that answer the same need and/or question?

 

SEO stands for “search engine optimization”. It is the process of getting the librarians to like your book more than your competitor’s book.

 

The most powerful and influential librarian is Google with more than 90% of global organic search traffic. Therefore, most of its rules and suggestions are based on how to make Google happy but most things apply to both librarians as well.

 

A librarian cannot read all books so if many other books and people recommend a book the librarian will assume it is good. To be honest, the metaphor falls apart a little here since search engines do read all websites (that the owner index for search engines) but it doesn’t really understand it like a human would. For that reason, it assumes quality based on many rules and standards it sets. The good news is that we, as authors, can learn these rules and make our book loved by the librarian.

 

For example, writing blog posts. Librarians like a book more if it continuously updates because it assumes the information in the book is up to date and relevant. You can also make sure you mention what the website and/or blog is about many times on the blog. This makes the librarian more and more sure that your book is relevant to its visitors enquires/google search. Actually, using the librarian metaphor throughout this post is a bad idea since search engines are likely to think this post is about books and not SEO. So please, in this case, do as we say and not as we do.

 

Now that you know what SEO is you can start learning more about the rules and suggestions a librarian sets on you and your book. Our recommendation is to befriend the librarian.